The demand for personalized web content is growing exponentially. People want news and information delivered directly to them. By syndicating content valuable to your customers as widgets, you can harness the growing number of people using the personalized web.

Using our industry content tailored to your requirements, you can extend your reach and engage new audiences. When a user posts your widget on their personal page for others to see, they're essentially acting as an advocate for your brand.

Why do Widgets Matter?
Widgets are great if you're trying to expand your audience and reach. These portable sites let you create an ongoing dialogue with your most important customers. When they grab your widget and post it on their web page, start page, blog or social networking profile, they've decided that they want to interact with you on a daily basis. You can leverage this opportunity to strengthen the bond with existing customers and get new customers.

Measurement Matters
Measurement is integral to the success of your widget syndication program. Since widgets can be moved around the Web, this introduces a new dimension to analysis. It is not just about views, but also where the widget is located and how users interact with content outside of your domain. Empowered by this new information, you can dramatically increase your understanding of user engagement and communicate with your audience in a more targeted fashion.